Litigation Attorney Marketing: Reaching 19,385 Litigators

Litigation is the biggest practice area in the USA Lawyer Database. 19,385 attorneys carry that tag, which is about 30 percent of the 63,938 records that include practice area data. For any vendor whose product only gets used once a case is filed, that makes this the natural starting list.

Who sells to litigators

Court reporting and legal videography firms, e-discovery and litigation support providers, expert witness and consulting firms, process servers, jury and trial consultants, and case management software companies all have the same buyer. Litigation funding and medical records retrieval companies belong on that list too. Most of these services are chosen case by case, so the goal of your outreach is often to become the vendor an attorney already knows when a matter comes in.

Practice area tags overlap

An attorney can carry more than one practice area tag, which is why the twelve practice area counts add up to far more than 63,938. A litigator who also handles real estate disputes may show up in two segments. That is useful, because it lets you find litigators with a particular sub focus, but it also means you should deduplicate before you send if you combine segments. Our guide to understanding practice area data explains how the fields work together.

Narrow before you send

Sending to every litigator wastes budget. Narrow the list by state first, since court reporting, process serving, and local expert services are tied to geography. Then filter by the firm field to separate solo practitioners from larger firms, because a solo attorney and a litigation department manager buy very differently.

Getting started

Start with the litigation attorney list, pick two or three states where your service already operates, and test a short message that explains one specific benefit. For the mechanics of building the list, see how to build a legal referral and outreach list, and check the state browse page for the counts in each market.